Laxmi Diamond: A Legacy of Ethics, Excellence, and Global Impact

Diamonds are admired for their brilliance, but their true beauty lies in the journey they take—from deep within the earth to the hands of skilled artisans who shape them. Similarly, the journey of Laxmi Diamond is not just about building a business; it is about building a legacy of trust, ethics, and responsibility.

Looking back, I realize that success is not just about profit; it is about the values we uphold, the lives we impact, and the honesty with which we conduct our business.

A Journey That Started with a Dream

In 1972, I took my first steps into the diamond industry in Surat. With no wealth, no connections—just a relentless determination to learn and grow—I started working in diamond cutting and polishing. The early years were tough, filled with long hours and financial struggles.

However, I always believed that if I focused on quality, ethics, and fair business practices, success would follow. With this belief, I founded Laxmi Diamond—a small company with a big vision.

At that time, the industry had many challenges, from ethical concerns in sourcing to lack of transparency in pricing. I knew that trust would be our biggest asset. If customers, suppliers, and employees could rely on us, we would build something that lasts beyond a lifetime.

Ethics at the Core of Everything We Do

From the very beginning, we made a commitment—every diamond that passes through Laxmi Diamond would be sourced, processed, and sold with complete integrity. This meant:

• Ethical Sourcing: We strictly adhere to the Kimberley Process, ensuring that our diamonds are conflict-free and responsibly mined.
• Fair Labor Practices: Our artisans are the backbone of our business. They deserve fair wages, a safe working environment, and opportunities for growth.
• Sustainability & Responsibility: The earth gives us these precious stones; in return, we must take care of it. We focus on energy-efficient manufacturing and eco-friendly processes.

The Turning Point: Becoming a De Beers Sightholder

One of the proudest moments in our journey came in 1995, when Laxmi Diamond became a Sightholder of the De Beers Group. This recognition meant that we had earned the trust of one of the most respected diamond organizations in the world.

Being a Sightholder was more than just a business opportunity; it was a validation of our principles. It reinforced our belief that doing business the right way—ethically and transparently—always pays off in the long run.

Building a Global Business While Giving Back

As Laxmi Diamond grew, I realized something very important: Success means nothing if it does not uplift others.

This is why we have always been committed to giving back to society. In 1993, we established the Gajera Trust, an initiative that has since transformed thousands of lives through:

• Education: Over 50,000 students are educated every year in schools, colleges, and vocational training centers run by the trust. 
• Healthcare: Shantabaa Medical College and General Hospital provide affordable medical services to rural communities. 
• Vatsalyadham: A home for orphaned and underprivileged children, giving them education, care, and a loving family.

To me, real success is measured by how many lives we touch, not by how much wealth we accumulate.

A Legacy Built on Values, Not Just Diamonds

Today, when I look at Laxmi Diamond, I do not just see a company; I see a family of artisans, employees, and customers who trust us. I see a legacy of ethics, craftsmanship, and responsibility.

What we build today will shape tomorrow.

The next generation of business leaders must understand that profits will come and go, but values will define who you are. My message to young entrepreneurs is simple:

• Put ethics before profits.
• Build relationships based on trust.
• Give back to society as you grow.

Because in the end, diamonds may shine, but the real brilliance is in the values we pass on to the next generation.